Project Manager Advantage

Hello there. My name’s Rob Llewellyn and I’m going to be your instructor through this course.

In the context of digital business transformation management, there are two types of people that have a distinct advantage over others. They are experienced project managers and traditional leaders.

Good leaders have developed a solid foundation of leadership skills that always have and always will be a prerequisite for leadership success. But because transformation is a relatively recent practice, many leaders have little if any experience of orchestrating transformation, much of which is about delivery. Generally, they're more familiar with running a well-oiled operation, which is doing the same finely tuned set of activities over and over.

On the other hand, delivery, execution and implementation are second nature to project management professionals, and these are essential capabilities that most operational professionals don't have.

As a project manager, you already know the importance of a sense of urgency, planning, accountability and other prerequisites for successful project management. So, you have a significant head-start over many people that aspire to manage and lead transformation.

I said that good leaders and experienced project managers have a distinct advantage over others. And what I mean is that they both simply need to complement their existing core capabilities with new knowledge, in order to appreciate the many aspects of digital business transformation, and play a key role in envisaging, enabling and orchestrating transformation. And its all-important orchestration of transformation, which project managers are already well prepared to take on.

While every project manager is different, speaking in very general terms, if we use the three key transformation verbs of Envisage, Enable and Orchestrate, I believe the areas most project managers are likely to need to build upon are the first two - Envisage and Engage.

When we consider that every CEO needs to ensure their organisation is equipped to Envisage, Enable and Orchestrate transformation, you can begin to see how project managers are at a distinct advantage to either manage and lead transformation, or operate as a trusted advisor to executives that might be accountable for leading transformation.

Armed with the right blend of skills, capabilities and attributes, project managers can often be the obvious choice to help manage and lead transformation. And it's the broad range of skills, capabilities and attributes that this course will address.

It's vital that CEOs Envisage, Enable and Orchestrate in the right way, if they're to have any hope of being an executive that successfully steers their organisation into the new digital economy.

As a project manager, there's a good chance that you already know that mindsets play a critical role in the development of challenging projects, and that good systems and processes will positively influence team behaviour to a certain extent, but success or failure is largely determined by how well a team works together.

There's a good chance you already know that the set-up phase of projects and programs is fundamental to establish healthy management practices that deliver successful outcomes. And that by the time a project reaches the delivery phase, many of the key decisions have been made.

And while most project managers appreciate what's required to execute well, they also need to be supported by the appropriate investment in people, timely decision making, and the right behaviours.

But there's a lot involved in transformation, before we get to execution. And it's these areas that this course will help project managers with.

This involves helping managers and leaders understand the difference between transformation and change. Ensuring the organisation is responding appropriately to digital economy threats and opportunities. And ensuring transformation is based on innovation - and not simply the desire to do more of what's been done in the past.

Because while an organisation might do a tremendous job of executing on a strategy, if it's the wrong strategy, a lot of time, money, effort and opportunity will have been lost - despite world-class execution.